Augie March

Augie March Waltzes Into The Charts

Augie March

by Andrew Tijs @ Undercover

April 13 2006

No one would’ve expected it, but a mellow and introspective Melbourne indie band have scored an unexpected coup by hitting number 10 on the Australian album charts with their third album “Moo, You Bloody Choir”.

This intellectual and moody quintet, led by the literary lyricism and loping waltzes of singer/ guitarist/ songwriter Glenn Richards have never bothered the charts previously but the consistent touring, critical acclaim and positive word of mouth seems to have inspired Australians to action in purchasing their oddly-titled album. It’s been almost four years in the making, building up almost fevered anticipation with their dedicated fanbase.

The band seemed surprised by the result but remain resolutely independent in their outlook. Manager Matt High insisted that the band weren’t looking for chart position and assured fans they would never use their music for commercial purposes.

Augie March are beginning an extensive Australian tour in April with Dan Kelly And The Alpha Males, including Canberra, Byron Bay, regional NSW and Victoria, and Tasmania, as well as major cities. They plan on touring the US in the near future.